Multiple Choice
Oscar, an advertiser, develops a commercial for Crispy Crunch Crackling Cereal.Suppose children, processing information via the central route, watch the commercial.The commercial will be more likely to persuade the kids to want the cereal if it has all of the following except
A) a spokesperson who asks viewers whether they want to try the cereal.
B) a simple straightforward message that the kids can learn easily.
C) a little jingle about the great qualities of the cereal that the children will remember.
D) an attractive spokesperson.
Correct Answer:
Verified
Correct Answer:
Verified
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