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A Political Candidate Is Often Eager to Win the Endorsement

Question 78

Multiple Choice

A political candidate is often eager to win the endorsement of celebrities who are popular with hordes of people. The candidate hopes that the association of his or her campaign with a popular figure will result in the masses feeling more favorable toward his or her candidacy due to


A) evaluative conditioning.
B) inoculation.
C) the sleeper effect.
D) behavioral intent.

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