Holly Is Managing the Online Marketing Efforts for a Bakery

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Organic marketing
B) Search engine marketing
C) Search engine optimization
D) Localized search results

Correct Answer:

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