Richard,a Venture Capitalist,funds Budding Entrepreneurs on the Basis of the Business

Richard,a venture capitalist,funds budding entrepreneurs on the basis of the business plans presented.When a business plan is complex,logical,and presented in a detailed manner,Richard is convinced and provides funding to the entrepreneur.This implies that Richard:

A) has a low need for cognition.
B) is more likely persuaded by using central route processing.
C) becomes impatient when forced to spend too much time thinking about an issue.
D) does not enjoy thinking and reflecting on the world,and hence uses peripheral route processing.

Correct Answer:

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