A Pharmaceutical Company Sales Representative Comes into the Office to Provide

A pharmaceutical company sales representative comes into the office to provide information on a new discount program for the company's antidepressant medication.  One of the office staff members performs a search of the practice electronic record system; she finds 2 patients on the schedule for the following week who are taking the drug and provides the names and addresses to the sales representative so that he can send information about the program.  Later that day, when the clinician is notified of what happened, she immediately instructs the sales representative to not contact the patients and delete their information from his laptop computer.  Which of the following is the most appropriate next step in addressing this situation?

A) Contact the patients within 60 days to determine if any marketing materials were sent
B) No additional action is necessary
C) Notify the patients verbally of the breach of confidentiality at their next visit
D) Notify the pharmaceutical company to initiate disciplinary action against the representative
E) Send a written letter to the patients explaining what information was released and who received it

Correct Answer:

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