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The DCS Stainless Steel Gas Grill for Outside Cooking Costs

Question 71

Multiple Choice

The DCS Stainless Steel Gas Grill for outside cooking costs $3,995.The market for a grill that could easily replace a kitchen range is limited even though a lot of people have seen articles about this grill in cooking magazines and in the cooking section of newspapers.There is no potential competitor for this grill.The _____ strategy is probably best.


A) price-skimming
B) penetration pricing
C) status quo
D) cost bundling
E) price-lining

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