Multiple Choice
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.Customers of Diaz's coffee shop can purchase coffee,coffee makers,mugs,chocolate,music CDs,and all sorts of unique gift items.Diaz is practicing:
A) m-commerce
B) interactive merchandising
C) lifestyle merchandising
D) scrambled merchandising
E) pop-up shopping
Correct Answer:
Verified
Correct Answer:
Verified
Q37: The first shopping centers were:<br>A) community shopping
Q38: All of the following are factors in
Q39: There are several types of retail stores,each
Q40: Color can be used by retailers to
Q41: At the American Girl store in Chicago,dolls
Q43: Apple Inc.opened its first Apple Store in
Q44: Emily has just opened a health food
Q45: Which type of discount store offers consumers
Q46: _ are single-line stores that offer a
Q47: Compare and contrast restaurants with retailing establishments