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Banana Republic Stores Are Usually Built in Shopping Centers,but in a Few

Question 92

Multiple Choice

Banana Republic stores are usually built in shopping centers,but in a few cities the company chose to build a stand-alone store.Its freestanding store entices customers to shop because it:


A) contains merchandise different from that offered in other Banana Republic stores
B) is near a shopping center
C) has greater visibility to customers than it would have in a shopping center
D) is an off-price retailing operation for the store chain
E) is most likely a franchise that offers lower prices than the shopping center locations

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