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    Essentials of Marketing Study Set 1
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    Exam 2: Strategic Planning for Competitive Advantage
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    What Is the Most Critical Element in Effective Strategic Planning
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What Is the Most Critical Element in Effective Strategic Planning

Question 23

Question 23

Multiple Choice

What is the most critical element in effective strategic planning?


A) creativity
B) top management support and participation
C) continual attention
D) the use of a BCG portfolio matrix
E) a stringent and narrow mission statement

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