Case 2 Matthew Is an Early Adopter of New Technologies

Case 2 Matthew is an early adopter of new technologies as they emerge in the marketplace. As a result, he often comes face to face with technologies that are in convergence, like cell phones, PDAs, digital cameras, and voice communication. What attributes does a product have to mix in order for a product to succeed in the marketplace?

A) quality and customer service
B) cost and functionality
C) cost and customer service
D) quality and convenience

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