Multiple Choice
Proctor & Gamble is planning to launch a new shampoo in China using a billboard campaign.What advice would you give P&G?
A) Low literacy in China makes this inappropriate.
B) High literacy in china makes this very appropriate.
C) You will need approval of multiple government agencies.
D) You should stress your product's high quality by claiming "best quality."
Correct Answer:
Verified
Correct Answer:
Verified
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