Multiple Choice
Kraft is considering allowing its subsidiary to develop their own localized advertising for Kraft's Macaroni and Cheese.What is not a reason to adopt this policy?
A) Europeans prefer local advertisements.
B) The product category is new to some markets.
C) A global theme approach would be more expensive.
D) Standardized advertising is always preferable to local advertising when marketing products of MNCs.
Correct Answer:
Verified
Correct Answer:
Verified
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