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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    ____ Has (Have)two Dimensions: Observability and Social Value
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____ Has (Have)two Dimensions: Observability and Social Value

Question 48

Question 48

Multiple Choice

____ has (have) two dimensions: observability and social value.


A) Social relevance
B) Fungability
C) Periodicity
D) Hierarchical effects
E) Sociality

Correct Answer:

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