Multiple Choice
Regarding advertising,African American consumers are
A) less likely to trust a spokesperson from their own ethnic group in an advertisement.
B) more likely to pay attention to ads.
C) less likely to respond to messages targeted specifically to them.
D) more likely to trust brands that are not advertised.
E) more likely to buy brands that are not advertised.
Correct Answer:
Verified
Correct Answer:
Verified
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