Multiple Choice
Clustering techniques are based on the principle that
A) external factors can have a big impact on consumer behavior.
B) consumers in the same neighborhood tend to buy the same products and services.
C) ethnicity exerts a strong influence on the shopping behavior of consumers for products and services.
D) culture exerts a strong influence on the shopping behavior of consumers for products and services.
E) internal factors can have a big impact on consumer behavior.
Correct Answer:
Verified
Correct Answer:
Verified
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