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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 11: Social Influences on Consumer Behavior
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    Associative Reference Groups Are Groups That
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Associative Reference Groups Are Groups That

Question 4

Question 4

Multiple Choice

Associative reference groups are groups that


A) have expertise that we need.
B) reflect exciting and emotionally fulfilling but unrealistic expectations.
C) we admire and wish to be like.
D) we do not wish to emulate.
E) we belong to.

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