Multiple Choice
Inhibition is important for marketers because
A) it can increase MAO to process information about the general evaluation of a brand.
B) it can decrease MAO to process information about the general evaluation of a brand.
C) it will usually bias information about a brand in a positive direction.
D) key aspects of a brand may not even enter the consumer decision process.
E) it can lead to forgetting attitudes about a brand.
Correct Answer:
Verified
Correct Answer:
Verified
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