Attitudes Are More Likely to Predict Behavior When the Level

Attitudes are more likely to predict behavior when the level of involvement is high,and consumers think extensively about the information that gives rise to their attitudes.In which case would this be most likely be true?

A) selecting a private school for children
B) choosing a brand of pancake mix
C) purchasing tickets to a movie
D) purchasing a book
E) choosing a brand of toilet tissue

Correct Answer:

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