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Which of the Following Is a Difference Between a Push

Question 33

Multiple Choice

Which of the following is a difference between a push and a pull strategy?


A) ​Social media is used in a push strategy, while personal selling is used in a pull strategy.
B) Wholesalers are targeted in a push strategy, while end consumers are targeted in a pull strategy.
C) A push strategy focuses on content marketing, while a pull strategy focuses on offering aggressive discounts.
D) ​No intermediaries are involved in a push strategy, while wholesalers and retailers are involved in a pull strategy.

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