King's Crown,a Beverage Company,launches a New Energy Drink

King's Crown,a beverage company,launches a new energy drink.It sponsors a marathon in the city as part of its promotional strategy.Moreover,it issues a press release about the sponsorship and persuades media reporters of different newspapers to print it.King's Crown is generating _____.

A) ​marketing mix
B) loyalty
C) sales response
D) ​publicity

Correct Answer:

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