Identify a True Statement About Global Branding Strategies

Identify a true statement about global branding strategies.

A) A one-brand-name strategy is useful when a company markets mainly one product.
B) Using different brand names in different markets leads to greater identification of the product from market to market.
C) A one-brand-name strategy reduces the ease of coordinating promotion from market to market.
D) Using different brand names in different markets means that a company does not follow localization.

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