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Line Twists Inc

Question 10

Multiple Choice

Line Twists Inc.is a start-up dance company.On its Web site,it conducts an online competition for amateur dancers.It asks people to post one sentence on why they love to dance.Thousands of people participate and comment on the Web site.In the context of business-to-business social media marketing,this step taken by Line Twists Inc.is an example of the marketing metric of _____.


A) ​product adaptation
B) engagement
C) conversion
D) ​review

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