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  3. Study Set
    Global Marketing
  4. Exam
    Exam 15: Global Marketing and the Digital Revolution
  5. Question
    To Fully Exploit the Internet's Potential, Company Executives Must Be
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To Fully Exploit the Internet's Potential, Company Executives Must Be

Question 24

Question 24

True/False

To fully exploit the Internet's potential, company executives must be willing to integrate interactive
media into their marketing mixes.

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