Color Cosmetics Manufacturers,whose Target Market Comprised Only Female Customers,have Now

Color Cosmetics manufacturers,whose target market comprised only female customers,have now introduced a new range of products for the male population.They came up with new strategies and advertisements to reach the new target market.They did so to maintain a competitive advantage in the industry.Which of the following strategies did the company apply to compete more effectively?

A) Globalization
B) Environmental scanning
C) Organizational change
D) Strategic review process

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