ColorZone,a Cosmetics Manufacturing Company,introduced a New Range of Cosmetics Targeting

ColorZone,a cosmetics manufacturing company,introduced a new range of cosmetics targeting the younger population.The company spent a lot on advertisements in an attempt to reach more customers and increase sales.However,the money invested on promotion overweighed the sales profit in the initial months.From this scenario it can be inferred that the company is in the _____ of business.

A) final phase
B) growth stage
C) strategic phase
D) harvest stage

Correct Answer:

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