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In 1996, President Bill Clinton's Reelection Campaign Sought to Reach

Question 65

Multiple Choice

In 1996, President Bill Clinton's reelection campaign sought to reach soccer moms-"busy suburban women devoted to their jobs and kids, who had real concerns about real presidential politics." This was an example of


A) bundling.
B) gerrymandering.
C) microtargeting.
D) valence issues.
E) typecasting.

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