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Canned Presentations Are Unlikely to Be an Effective Sales Communications

Question 85

Multiple Choice

Canned presentations are unlikely to be an effective sales communications format when _____.


A) a selling company has to be introduced to a buyer
B) salespeople are relatively inexperienced
C) a new supplier has to be selected by a buyer
D) the product line is broad
E) buyers view written proposals as less credible

Correct Answer:

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