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Gwen's Mid-Size Company Designs Specialty Lenses for a Camera Manufacturer

Question 44

Multiple Choice

Gwen's mid-size company designs specialty lenses for a camera manufacturer.Her design specifications are based on the camera's performance,design,and price.What type of business market is Gwen engaged in?


A) Product-related segmentation
B) End-use segmentation
C) Buyer behaviour
D) Product usage rate

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