What Is the Bandwagon Effect

What is the bandwagon effect?

A) a positive network externality where a consumer's demand for a product increases because no one else has it
B) a negative network externality where a consumer's demand for a product decreases because too many people own it
C) a negative network externality where a consumer's demand for a product decreases because of the "snob effect"
D) a positive network externality where a consumer's demand for a product increases because others own it

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