Multiple Choice
Les Ailes de la Mode,a Quebec retailer,offers its customers Les Ailes MasterCard.The card is connected to a points program that offers one point for every $20 of purchases on the card and triple that on purchases made at Les Ailes.It also incorporates an electronic chip,through which a $10 coupon is awarded to each member every month via the electronic gift card (on purchases of $10 or more every month) .Card members also receive free subscriptions to the retailer's Les Ailes magazine.This shows how CRM can be used:
A) to retain loyalty
B) in mass marketing
C) to increase knowledge about the competition
D) to create transactional relationships
E) to develop a compiled list
Correct Answer:
Verified
Correct Answer:
Verified
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