Using Technology Provided by Smart Button Software,the WNBA's Los Angeles

Using technology provided by Smart Button software,the WNBA's Los Angeles Sparks have implemented a new system that gathers information about its best customers,season ticket holders,and rewards those customers in many ways including free tickets to Sparks home games and cash prizes.This is an example of a(n) _____ system.

A) organizational optimization
B) corporate relationship marketing (CRM)
C) total quality management (TQM)
D) customer relationship management (CRM)
E) call response marketing (CRM)

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