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    Exam 17: Advertising and Public Relations
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    Ads for Sandals Resorts That Prominently Feature Vacationers in Real-Life
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Ads for Sandals Resorts That Prominently Feature Vacationers in Real-Life

Question 141

Question 141

Multiple Choice

Ads for Sandals Resorts that prominently feature vacationers in real-life situations are using a _____ appeal.


A) slice-of-life
B) mood or image
C) fun and pleasure
D) demonstration
E) spokesperson

Correct Answer:

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