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Maurice Was Watching TV One Evening When He Saw a Commercial

Question 57

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Maurice was watching TV one evening when he saw a commercial for Eggies,a plastic gadget that cooks hardboiled eggs without a shell.According to the commercial,all you have to do is crack and pour in your egg into the plastic "Eggie," boil it right on your stovetop,then just twist it open for a perfect hardboiled egg.Maurice thought Eggies looked like a useful product,so when the 800-number popped up on his screen,he called right away and ordered a set.This is an example of _____ telemarketing.


A) qualifying
B) pull strategy
C) inbound
D) ersatz
E) outbound

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