Breyer's Ice Cream One Hot August Afternoon,as Nelson Is Driving Home from Work,he

Breyer's Ice Cream
One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream.
-Refer to Breyer's Ice Cream.When Nelson realized he was out of ice cream at home,which stage of the consumer decision-making process is this?

A) Evaluation of alternatives
B) Information search
C) Purchase
D) Postpurchase behavior
E) Need recognition

Correct Answer:

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