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Tyson Foods Launched a Campaign in Austin,Texas,in Which It Agreed

Question 78

Multiple Choice

Tyson Foods launched a campaign in Austin,Texas,in which it agreed to donate 100 pounds of chicken to the Capital Area food Bank of Texas for every comment posted on its blog.This campaign is an example of:


A) corporate social responsibility
B) ethical conveyance
C) a duty to engage in cause marketing
D) a right to engage in social marketing
E) multiculturalism

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