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TABLE 11-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

Question 15

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TABLE 11-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
TABLE 11-9 Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below. -Referring to Table 11-9, the degrees of freedom of the test statistic are ________. A) 1 B) 2 C) 4 D) 299
-Referring to Table 11-9, the degrees of freedom of the test statistic are ________.


A) 1
B) 2
C) 4
D) 299

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