Multiple Choice
TABLE 11-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
-Referring to Table 11-9, which test would be used to properly analyze the data in this experiment?
A) χ² test for independence
B) χ² test for differences among more than two proportions
C) χ² test for variance
D) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
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