Retailers Should Remember That Baby Busters

Retailers should remember that Baby Busters:

A) have an annual spending power of over $800 billion.
B) generally have similar buying behavior as boomers.
C) feel alienated and angry at the baby boomers' culture and lifestyle which they believe has placed the economy in such poor shape.
D) have buying behavior patterns that make it easy for retailers to reach them.
E) usually behave as the boomers did 20 years ago.

Correct Answer:

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