One of the Disadvantages of Developing a New Coding Scheme

One of the disadvantages of developing a new coding scheme rather than using an existing one is that:

A) you must accept a lower level of measurement than when using existing coding schemes.
B) new coding schemes generally have less reliability than existing ones.
C) new coding schemes generally have less validity than existing ones.
D) your results are not directly comparable to the studies using existing coding schemes.

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