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    Consumer Behaviour Study Set 4
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    Exam 1: An Introduction to Consumer Behaviour
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    Underlying Values That Drive Consumers Toward Certain Products and Services
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Underlying Values That Drive Consumers Toward Certain Products and Services

Question 55

Question 55

Multiple Choice

Underlying values that drive consumers toward certain products and services and away from others is also known as:


A) U-commerce.
B) consumer trends.
C) the internet of things.
D) culture of participation.

Correct Answer:

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