Gary Illustrated How Consumers Draw from Their Organized Collection of Beliefs

Gary illustrated how consumers draw from their organized collection of beliefs or feelings when making a purchase decision. Among his beliefs were that colognes heightened romantic appeal, that fancy French-sounding names were feminine, and that thick cloying scents were like those his old aunts would use. The black bottle of Drakkar Noir was exotic, mysterious-looking, just right. His evaluations stem from his:

A) schemas.
B) icons.
C) historic imagery.
D) tactile cues.

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