Molson's Ale Depicts One Male Getting Turned Down for a Date

Molson's Ale depicts one male getting turned down for a date because an attractive female notices that he drinks a brand that is NOT Molson. Shortly after, she accepts a date from a male drinking Molson beer. Molson is trying to get consumers to:

A) be more assertive in product selection.
B) imitate the behaviour of successful models.
C) choose based on subliminal perception.
D) reject competitors based on selective learning.

Correct Answer:

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