Multiple Choice
Louisa has wanted a Louis Vuitton handbag ever since she saw one on the television show Sex and the City. She could never imagine adjusting her household budget in order to save up the money to buy such an item as it was an outrageous amount to spend on a purse. This year she received a large bonus at work and went directly to the Louis Vuitton website and ordered the handbag. What bias does this behaviour reflect?
A) loss aversion
B) the house money effect
C) reference point movement
D) brand generalization
Correct Answer:
Verified
Correct Answer:
Verified
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