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    Consumer Behaviour Study Set 4
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    Exam 14: Cultural Influences on Consumer Behaviour
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    Consumers Who Don't Base Purchase Decisions on a Brand's Global
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Consumers Who Don't Base Purchase Decisions on a Brand's Global

Question 14

Question 14

Multiple Choice

Consumers who don't base purchase decisions on a brand's global attributes are referred to as:


A) global citizens.
B) antiglobals.
C) global agnostics.
D) global sceptics.

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