Hotels Try to Price Rooms to Maximize Resources by Quickly

Hotels try to price rooms to maximize resources by quickly adapting to changes in demand. Part of this involves anticipating consumer behavior and calculating a number of different factors, including demand for rooms at a particular time period, likely length of stay, types of rooms likely to be requested, etc. It wants to be able to sell rooms at the right price to the right people. This pricing strategy is an example of

A) yield management.
B) penetration pricing.
C) price skimming.
D) differential pricing.
E) special-event pricing.

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