Psychological Influences Are Internal Factors That Impact a Consumer's Buying

Psychological influences are internal factors that impact a consumer's buying decision process. More specifically, ___________ is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs.

A) perceptive dissonance
B) selective retention
C) creative distortion
D) distorted reality
E) selective distortion

Correct Answer:

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