A New Business Faces Two Great Dangers: the Possibility That

A new business faces two great dangers: the possibility that it will not find a market for its goods or services and the chance that

A) it will not be able to control its costs.
B) the profits of the business and losses are too great to survive.
C) it will not be able to retain great employees.
D) the entrepreneur will lose his or her passion for the business.

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