Rather Than Assume That Each Client Has the Same Needs

Rather than assume that each client has the same needs, a travel agency that understands marketing creates separate departments; one dedicated to retirees, another to the business traveler, a third department concentrates on student travel and the fourth department focusing on families. This is an example of a firm that has considered _.

A) market Segmentation
B) value engineering
C) cost leadership
D) positioning
E) mass customization

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