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Technologies Such as Interactive Cable Systems, Internet-Ready Smart TVs, and Smartphones

Question 59

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Technologies such as interactive cable systems, Internet-ready smart TVs, and smartphones and tablets allow consumers to use their TV remotes, phones, or other devices to obtain more information or make purchases directly from TV ads. This is referred to as advertising.


A) direct-response TV
B) virtual world
C) interactive TV
D) e-catalogue
E) podcast

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