In Communicating a Promotional Message, What Does Decoding Refer To

In communicating a promotional message, what does decoding refer to?

A) translation of the message into understandable terms and transmitting it through the communication channel
B) receiver's interpretation of the message transmitted through the communication channel
C) receiver's response to the message transmitted through the communication channel
D) noise that interferes with the transmission of the message through the communication channel

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